for Promomed

Update: 26.03.2024

Last week: 11 week 2024 (11.03.2024 - 17.03.2024)

Last full month: February 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 050 11.7% 10.4% -0.8 17 971 195 9.8% 8.9% -0.8 20.3%
MoM 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
YTD 74 693 27.5% 11.0% 2.4 167 765 784 60.2% 9.5% 2.3 -0.5%
MAT 356 951 35.6% 9.6% 1.7 719 843 547 48.7% 8.1% 1.5 10.8%
BRAINMAX
WoW 1 030 13.3% 100.0% 0 3 599 867 7.1% 100.0% 0 13.3%
MoM 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
YTD 10 656 68.7% 100.0% 0 38 359 137 80.0% 100.0% 0 68.7%
MAT 50 991 209.0% 100.0% NA 178 051 328 229.3% 100.0% NA NA
GOLDLINE PLUS
WoW 19 276 16.7% 45.0% 1.4 61 208 525 18.0% 36.2% 0.8 13.2%
MoM 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
YTD 178 881 4.7% 43.9% 2.1 575 693 042 11.8% 36.1% -1.7 -0.5%
MAT 877 004 22.2% 45.4% 2.2 2 752 620 342 31.3% 39.2% 1.5 16.2%
MIGRENIUM
WoW 12 247 0.1% 0.5% 0 3 745 467 2.2% 0.7% 0 7.3%
MoM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
YTD 132 585 -0.7% 0.5% -0.1 37 136 297 54.5% 0.6% 0.1 23.7%
MAT 640 712 9.5% 0.5% 0 135 770 045 28.6% 0.5% 0 15.5%
MODELAX-N
WoW 36 887 -2.9% 26.8% -2 15 435 441 -2.7% 17.2% -1.3 4.4%
MoM 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
YTD 339 513 62.4% 22.8% 5.5 137 979 492 106.7% 14.0% 4.1 23.1%
MAT 1 298 425 127.6% 19.8% 9 454 039 755 140.0% 11.3% 5.2 24.5%
REDUXIN
WoW 14 174 11.4% 33.1% -0.5 79 486 350 16.5% 47.0% 0.5 13.2%
MoM 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
YTD 136 015 -5.7% 33.4% -1.8 736 984 672 24.1% 46.2% 2.6 -0.5%
MAT 629 654 4.6% 32.6% -3.6 3 016 519 935 19.8% 43.0% -2.3 16.2%
REDUXIN FORTE
WoW 3 761 8.9% 8.8% -0.3 15 997 877 5.9% 9.5% -0.8 13.2%
MoM 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
YTD 35 871 10.9% 8.8% 0.9 158 679 887 33.1% 9.9% 1.2 -0.5%
MAT 169 532 34.5% 8.8% 1.2 692 947 690 45.2% 9.9% 1.3 16.2%
SALVISAR
WoW 12 513 15.9% 1.6% 0.1 4 973 754 15.8% 1.4% 0.1 10.0%
MoM 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%
YTD 96 559 -19.8% 1.2% -0.4 35 775 773 -7.7% 1.0% -0.3 9.3%
MAT 474 547 -22.5% 1.2% -0.5 160 751 094 -22.9% 1.0% -0.5 7.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 74 693 27.5% 11.0% 2.4 167 765 784 60.2% 9.5% 2.3 -0.5%
BRAINMAX 10 656 68.7% 100.0% 0 38 359 137 80.0% 100.0% 0 68.7%
GOLDLINE PLUS 178 881 4.7% 43.9% 2.1 575 693 042 11.8% 36.1% -1.7 -0.5%
MIGRENIUM 132 585 -0.7% 0.5% -0.1 37 136 297 54.5% 0.6% 0.1 23.7%
MODELAX-N 339 513 62.4% 22.8% 5.5 137 979 492 106.7% 14.0% 4.1 23.1%
REDUXIN CAPS 136 015 -5.7% 33.4% -1.8 736 984 672 24.1% 46.2% 2.6 -0.5%
REDUXIN FORTE 35 871 10.9% 8.8% 0.9 158 679 887 33.1% 9.9% 1.2 -0.5%
SALVISAR 96 559 -19.8% 1.2% -0.4 35 775 773 -7.7% 1.0% -0.3 9.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 356 951 35.6% 9.6% 1.7 719 843 547 48.7% 8.1% 1.5 10.8%
BRAINMAX 50 991 209.0% 100.0% NA 178 051 328 229.3% 100.0% NA NA
GOLDLINE PLUS 877 004 22.2% 45.4% 2.2 2 752 620 342 31.3% 39.2% 1.5 16.2%
MIGRENIUM 640 712 9.5% 0.5% 0 135 770 045 28.6% 0.5% 0 15.5%
MODELAX-N 1 298 425 127.6% 19.8% 9 454 039 755 140.0% 11.3% 5.2 24.5%
REDUXIN CAPS 629 654 4.6% 32.6% -3.6 3 016 519 935 19.8% 43.0% -2.3 16.2%
REDUXIN FORTE 169 532 34.5% 8.8% 1.2 692 947 690 45.2% 9.9% 1.3 16.2%
SALVISAR 474 547 -22.5% 1.2% -0.5 160 751 094 -22.9% 1.0% -0.5 7.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 050 11.7% 10.4% -0.8 17 971 195 9.8% 8.9% -0.8 20.3%
BRAINMAX 1 030 13.3% 100.0% 0 3 599 867 7.1% 100.0% 0 13.3%
GOLDLINE PLUS 19 276 16.7% 45.0% 1.4 61 208 525 18.0% 36.2% 0.8 13.2%
MIGRENIUM 12 247 0.1% 0.5% 0 3 745 467 2.2% 0.7% 0 7.3%
MODELAX-N 36 887 -2.9% 26.8% -2 15 435 441 -2.7% 17.2% -1.3 4.4%
REDUXIN CAPS 14 174 11.4% 33.1% -0.5 79 486 350 16.5% 47.0% 0.5 13.2%
REDUXIN FORTE 3 761 8.9% 8.8% -0.3 15 997 877 5.9% 9.5% -0.8 13.2%
SALVISAR 12 513 15.9% 1.6% 0.1 4 973 754 15.8% 1.4% 0.1 10.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
BRAINMAX 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
GOLDLINE PLUS 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
MIGRENIUM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
MODELAX-N 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
REDUXIN CAPS 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
REDUXIN FORTE 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
SALVISAR 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs